/ company
/ company
/ company
Bant' Sports
Bant' Sports
Bant' Sports
/ Role
/ Role
/ Role
Founding Designer
Founding Designer
Founding Designer
/ Date
/ Date
/ Date
2020-2021
2020-2021
2020-2021
Sports
Sports
Sports
Sports
Fan
Fan
Fan
Fan
Engagement
Engagement
Engagement
Engagement
[4]
[4]
[4]
/ About the project
/ About the project
/ About the project
At the height of the COVID-19 pandemic, myself and three colleagues set out to evolve the professional sports landscape with the goal of creating an enhanced fan experience.
At the height of the COVID-19 pandemic, myself and three colleagues set out to evolve the professional sports landscape with the goal of creating an enhanced fan experience.
At the height of the COVID-19 pandemic, myself and three colleagues set out to evolve the professional sports landscape with the goal of creating an enhanced fan experience.
/ Opportunities
/ Opportunities
/ Opportunities
Early market interviews and surveys with individuals of different sports engagement revealed three primary opportunities –
Early market interviews and surveys with individuals of different sports engagement revealed three primary opportunities –
Early market interviews and surveys with individuals of different sports engagement revealed three primary opportunities –
[01]
[01]
[01]
There's an increase in social sports gaming participation like brackets and fantasy leagues.
There's an increase in social sports gaming participation like brackets and fantasy leagues.
There's an increase in social sports gaming participation like brackets and fantasy leagues.
[02]
[02]
[02]
Sports bettors put money down for an increased stake in the game over monetary gain.
Sports bettors put money down for an increased stake in the game over monetary gain.
Sports bettors put money down for an increased stake in the game over monetary gain.
[03]
[03]
[03]
People understand that they're at a disadvantage when betting against a sportsbook.
People understand that they're at a disadvantage when betting against a sportsbook.
People understand that they're at a disadvantage when betting against a sportsbook.
/ Market Niche
/ Market Niche
/ Market Niche
Users make the rules
Users make the rules
Users make the rules
Competition among friends
Competition among friends
Competition among friends
play from anywhere
play from anywhere
play from anywhere
predict event outcomes
predict event outcomes
predict event outcomes
increase sports fandom
increase sports fandom
increase sports fandom
free to play
free to play
free to play
/ Brand
/ Brand
/ Brand
Short for "banter," the Bant' brand aims to create a trustworthy and fun space for sports fans to compete together. The Bant' Sports brand looks to tell the same story as the product it represents.
Short for "banter," the Bant' brand aims to create a trustworthy and fun space for sports fans to compete together. The Bant' Sports brand looks to tell the same story as the product it represents.
Short for "banter," the Bant' brand aims to create a trustworthy and fun space for sports fans to compete together. The Bant' Sports brand looks to tell the same story as the product it represents.
Inclusive
Inclusive
Inclusive
Over
Exclusive
Exclusive
Exclusive
Competitive
Competitive
Competitive
Over
Passive
Passive
Passive
Empowering
Empowering
Empowering
Over
Discouraging
Discouraging
Discouraging
Clear
Clear
Clear
Over
Vague
Vague
Vague
Emotional
Emotional
Emotional
Over
Apathetic
Apathetic
Apathetic
Evolving
Evolving
Evolving
Over
Static
Static
Static
/ Design System
/ Design System
/ Design System
"Olympia", the Bant' Sports design system, afforded the ability to make swift foundational modifications to the application throughout testing.
"Olympia", the Bant' Sports design system, afforded the ability to make swift foundational modifications to the application throughout testing.
"Olympia", the Bant' Sports design system, afforded the ability to make swift foundational modifications to the application throughout testing.
/ diary studies
/ diary studies
/ diary studies
After rounds of concept testing, we ran diary studies to understand user-to-user behavior between friends over four weeks. The studies informed enhancements to –
After rounds of concept testing, we ran diary studies to understand user-to-user behavior between friends over four weeks. The studies informed enhancements to –
After rounds of concept testing, we ran diary studies to understand user-to-user behavior between friends over four weeks. The studies informed enhancements to –
game
creation
Speed
game
creation
Speed
game
creation
Speed
Simplified
decision
making
Simplified
decision
making
Simplified
decision
making
Incented
gameplay
milestones
Incented
gameplay
milestones
Incented
gameplay
milestones
/ minimum viable
/ minimum viable
/ minimum viable
The Bant' mobile application features peer-to-peer gameplay, in which users compete to predict event outcomes for their favorite sports.
Our decision not to include a payment feature enables users to participate from anywhere with anyone, regardless of geo-restrictive gambling laws.
The Bant' mobile application features peer-to-peer gameplay, in which users compete to predict event outcomes for their favorite sports.
Our decision not to include a payment feature enables users to participate from anywhere with anyone, regardless of geo-restrictive gambling laws.
The Bant' mobile application features peer-to-peer gameplay, in which users compete to predict event outcomes for their favorite sports.
Our decision not to include a payment feature enables users to participate from anywhere with anyone, regardless of geo-restrictive gambling laws.
/ Bant' Sports
/ Bant' Sports
/ Bant' Sports
/ Bant' Sports
/ Bant' Sports
/ Bant' Sports
/ gameplay
/ gameplay
/ gameplay
Users are able to challenge their friends to a set of predictions across one or more sporting events.
Setting up a challenge includes selecting the desired events, designating what users will be making predictions on, and inviting friends to participate.
Users are able to challenge their friends to a set of predictions across one or more sporting events.
Setting up a challenge includes selecting the desired events, designating what users will be making predictions on, and inviting friends to participate.
Users are able to challenge their friends to a set of predictions across one or more sporting events.
Setting up a challenge includes selecting the desired events, designating what users will be making predictions on, and inviting friends to participate.
/ step 1 - select upcoming event(s)
/ step 1 - select upcoming event(s)
/ step 1 - select upcoming event(s)
Create a challenge by selecting one or more sporting events and designating what participants will be making predictions for.
Create a challenge by selecting one or more sporting events and designating what participants will be making predictions for.
Create a challenge by selecting one or more sporting events and designating what participants will be making predictions for.
Example: Will lionel messi score in his next game?
Example: Will lionel messi score in his next game?
Example: Will lionel messi score in his next game?
/ step 2 - INvite friends
/ step 2 - INvite friends
/ step 2 - INvite friends
Challenge your friends or join the challenges made by people you know.
Challenge your friends or join the challenges made by people you know.
Challenge your friends or join the challenges made by people you know.
/ step 3 - make your predictions
/ step 3 - make your predictions
/ step 3 - make your predictions
Compete by making predictions for the designated events within a challange.
Compete by making predictions for the designated events within a challange.
Compete by making predictions for the designated events within a challange.
/ step 4 - cheer
/ step 4 - cheer
/ step 4 - cheer
As the events play out, root for your predictions and see who guessed the most correctly.
As the events play out, root for your predictions and see who guessed the most correctly.
As the events play out, root for your predictions and see who guessed the most correctly.
Drag →
Drag →
Drag →
/ Outcome
/ Outcome
/ Outcome
The Bant' Sports app was successfully built, and we secured funding to operate through the approaching 2021 NFL season.
Unfortunately, due to misaligned operational expectations among the founding team and concern about profitability, we decided not to launch the product, ultimately leading to the termination of Bant' Sports.
The Bant' Sports app was successfully built, and we secured funding to operate through the approaching 2021 NFL season.
Unfortunately, due to misaligned operational expectations among the founding team and concern about profitability, we decided not to launch the product, ultimately leading to the termination of Bant' Sports.
The Bant' Sports app was successfully built, and we secured funding to operate through the approaching 2021 NFL season.
Unfortunately, due to misaligned operational expectations among the founding team and concern about profitability, we decided not to launch the product, ultimately leading to the termination of Bant' Sports.
/ Reflection
/ Reflection
/ Reflection
What I learned from bringing this concept to reality was extremely gratifying and led to tremendous professional maturation.
I can't help but wish we got to see how this product would've behaved in the market. However, I'm proud of our small team's ability to seek out and react to user feedback in the pursuit of the best possible experience.
What I learned from bringing this concept to reality was extremely gratifying and led to tremendous professional maturation.
I can't help but wish we got to see how this product would've behaved in the market. However, I'm proud of our small team's ability to seek out and react to user feedback in the pursuit of the best possible experience.
What I learned from bringing this concept to reality was extremely gratifying and led to tremendous professional maturation.
I can't help but wish we got to see how this product would've behaved in the market. However, I'm proud of our small team's ability to seek out and react to user feedback in the pursuit of the best possible experience.
